When Jen Jones first arrived in Wales in 1971, she found a land where the Welsh woollen mills no longer produced vast quantities of their remarkable narrow loom blankets for the world's markets. Driven out of business by the soulless and ubiquitous duvet, those industrious craftswomen, the Welsh quilters, had also stopped making their practical and original quilts.

Imbued with her native New England respect for the heritage of quilt making, Jen Jones knew she couldn't re-start these industries but she could, and did, rekindle national and international appreciation of these artefacts.

Since her creation of the shop over thirty years ago, Jen has gone on to support and manage the foundation of the Welsh Quilt Centre in Lampeter, which offers visitors a unique opportunity to see some of the world's finest quilts, each year set into a different context. She also speaks passionately on the subject all over the world.